Ever tried to convince people to change their behaviour? How did that go for you?
Watch TED Talk, How To Use A Paper Towel 5 minute video by Joe Smith and learn how to:
- build a case for change by using practical evidence and visual props;
- physically demonstrate the ease of making the recommended change;
- link to change to a higher purpose that benefits us all and uses inspiration to motivate;
- invite group participation by making learning fun, easy and memorable… and building a habit.
Joe Smith, a USA lawyer, has a thing about reducing the outrageous waste of using too much paper towel when you dry your hands. Small thing to you perhaps, big thing for forests and pollution. In just under 5 minutes, Joe teaches the audience How To Use A Paper Towel with his simple technique – “Shake and Fold”. By asking the audience to call out the steps he simultaneously engages their attention, reinforces learning, increases ownership and makes it fun.
I’ve been using his technique now for years. It works! Saves paper and gives me a glow of virtuous satisfaction every time.
Watch How To Use A Paper Towel and learn not only how to dry your hands efficiently, discover how to imprint a persuasive argument and promote positive behaviour change in less than 5 minutes. Tip: Notice he introduces only one idea and sticks to it.