Book Review By Geraldine Barkworth, Speaking Coach
♥ Love This One
Tell To Win is a keeper. It’s a wonderful addition to my reference library on story telling, persuasive speaking and inspiring people with genuine emotion. Tell To Win is a delightful book filled with incredibly useful tips, reframes and stories for tapping into the power of purposeful story telling. My husband read it first and choked up every time he tried to read me one of the stories. So much good stuff in one little book from the local library. I began to fold corners as reminders of “the good bits”, but really there were so many, I ordered the book online. I’ve now asterisked, underlined and happily dog-eared my own copy. My husband recommends it to so many people, there’s now a waiting list at the local library. To get your own copy, order it from PeterGuber.com
3 Gems From Tell To Win:
- p.57: “Stories make facts and figures memorable, resonant and actionable… ignite empathy in the room and face to face and your audience won’t just hear you, they’ll feel you.“ (Geez I love that bit!!)
- p.174-5: “…mirror neurons in the brain only switch on when the sense another person is acting intentionally… humans begin reading each other’s intentions as soon as they are physically close enough to see, hear and smell each another… intention can speak louder than words.“
- p.197: Human communication is mostly non verbal. Half is visual and one third is vocal tone. We talk through our senses, rather than our words.
The author, Peter Guber works in the movie, entertainment and sports industries often as CEO. He is well connected and fills his book with stories, case studies and examples of famous people, firms and films. Here’s a quote from the actor George Clooney who says it well: “If anyone knows how to survive in business, it’s Peter. This book is a manual for that. It gives you the two keys to success – first, everything starts with a good story, and second, don’t drop names (actually Frank Sinatra told me that.”)